Finding qualified candidates is harder than ever with 45% of employers having difficulty filling open jobs. To address this, employers have to invest in a wide range of technology tools designed to help them prospect, screen and engage candidates.
Manpower understands this challenge, and we also know candidates. We’ve compiled our knowledge and research into our newest paper, Siri, Find Me a New Job, about user adoption of recruitment technology.
Understanding the way candidates search online
Five percent of American candidates are considered early adopters, which is on par with the global average of 11%.
If early HR tech adopters are the predictors of new tech behaviors among candidates, social media ads and smartphone apps will be the most utilized HR technologies in the future.
Social media ads have become the most popular way to attract great candidates online, with 31% stating they have clicked on a job-related social media ad. This high rate of engagement suggests even passive candidates can be persuaded to click on targeted job ads—even when they might not actively be looking for new work.
This engagement is twice as high as virtual job fairs, with only 19% of candidates participating.
Knowing which tech to use
Organizations should take a blended approach when selecting and implementing HR technology, including:
- Define the problem: Once the talent problem is defined, technologies can be evaluated for their effectiveness.
- Know your audience: Match the right technology to the candidates you’re looking for.
- Diversify channels: Employ a range of tools and solutions
- Turn quantity into quality: Artificial intelligence, machine learning and predictive analytics can help identify qualified candidates and ensure workplace success.
- Incorporate human interaction: Technology is the conduit, but delivering a personalized and tailored message is still key.
Want to learn more about candidate behaviours and motivators to help your organization optimize your talent strategy? Get in touch today!